Facebook is sharing some of its data to media networks to target users with content, the company has revealed.
As part of its ongoing data collection effort, the social network is giving network owners access to its “community” tab, where it’s allowing them to upload content to its network, the Wall Street Journal reported on Friday.
While the content may be hosted on the social media network, it is also “seen by” Facebook and is tagged by the social platform’s algorithm.
The network also provides content that is shared across its “local” and “global” communities.
Facebook also uses the data to improve its targeting features, including using it to target ads and show targeted content to people who are in “friend zones”.
It’s not clear how many media companies are using Facebook’s data for targeting purposes, or how the company plans to share it with other media companies.
Facebook CEO Mark Zuckerberg is also facing criticism from some quarters for allowing the company to store the data on its servers, a practice that some have accused of being a backdoor way to collect personal data.
In response, Zuckerberg said that the data will be deleted in “two months” and that “we do not store or share user data”.
The news comes after a US judge ordered Facebook to reveal more information about the data collection practices it uses to target its users, which have been criticized for not being transparent about how it uses their data.