The NFL Network has been on the chopping block for months, but with the NFL Owners and Comcast-owned NBC having reached an agreement, the network will be moved to NBCUniversal and not CBS or ESPN.
The network will still have CBS Sports Network in place, but it will be on NBCUniversal’s parent company, NBCUniversal.
As part of the deal, the NFL is making the network available exclusively to Comcast customers in markets where the cable company has exclusive programming.
Comcast subscribers in the US and Canada will also be able to watch the network through the Comcast Sportsnet app.
While the move may seem like a major shakeup, the move is also important for the NFL, which is struggling to stay relevant in an increasingly competitive market.
The league recently announced that it is eliminating the NFL on Sunday Night Football and its NFL Sunday Ticket package, but the move comes as the NFL continues to grapple with declining viewership.
“The NFL is the only game in town,” ESPN president Jim Irsay said at the time.
“The NFL needs to be there, in the marketplace, and if you have a game that is a big deal, people tune in and are passionate about it.
We think it’s a good move for the sport.”
After NBCUniversal made the announcement, it also announced that the NFL was moving its schedule to the next day on May 20th, which means that the network could be on CBS, ESPN or NBC by that date.
It will also likely be streamed on NFL Mobile.